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Sokrovisha Arhipelaga, marketing in Russia of charter trips produced in Ĺland and the Ĺbo archipelago (Sokrovicha Arhipelaga)

At the end of the 1990s, the proportion of Russian tourists in Finland substantiallyincreased. Within the scope of the Interreg IIA- programme, the project Arkipelag hadalready been completed during 1998-2000, and made the archipelago well-known amongRussian travelagents and consumers.As a result of the experiences from the Arkipelag project, the follow- up projectSokrovisha Arhipelaga, marketing ...

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Sokrovisha Arhipelaga, marketing in Russia of charter trips produced in Ĺland and the Ĺbo archipelago (Sokrovicha Arhipelaga)

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