The WIN-WIN project focuses on promoting the active involvement of women in regional development and growth through increasing their participation in employment and entrepreneurship.The project aims to improve the skills and enhance the potential of women in selected areas (Florina, Pella, Bitola, Resen, Krusevo and Demir Hisar) and will actively enable business creation or development. A key outcome of the project is the creation of permanent and mobile units in both countries, using the model of Women Resource Centers (WRCs), which is recognized as a key to success of such initiatives in Nordic countries. Through these WRCs, a wide range of tools and holistic services will be offered: job search, information on funding for start-ups, training, networking, counseling and mentoring. Two relevant studies in both countries (Mapping the Present Situation & Business Opportunities Analysis), the training of the staff and the development of scientific methods and tools for counseling, training and mentoring will be the scientific background for offering the aforementioned services.