VM-TEXTRANSF project was born from the needof 4 European regions (Galicia in Spain, Attica in Greece, Adana in Turkey, Lithuania) of high-skilled workers about retail visual marketing and,in particular, visual merchandising in the textile sector.Two of those regions (Galicia and Attica)are characterized by a traditional and relevant textile sector, that needs to move from a production-focused model to another one fostering distribution and commercialization. The other two regions (Adana and Lithuania) presented an increasing textile sector whose companies are starting to develop their brands and open their own shops, for that reason needed to improve their retail marketing strategies. Unfortunately, in all those regions there was a deficit of quality vocational training offer in the field of visual merchandising. The project aimed to answer to the above-mentioned needs, by transferring innovative training methodologies and contents about visual merchandising to European regions with reduced training offer in that field. For that reason, the consortium involved 4 organizations coming from 4 importing Countries (Spain, Greece, Lithuania and Turkey) and 1 coming from an exporting Country (Denmark).The consortium combined the relevant educational and training know-how of TEKO (exporting partner) in the field of visual design, with the representativity of the textile sector ensured by ATEXGA and LATIA and the experience of IDEC and ADANA USAM in training consultancy, e-learning and training offer for companies. The final project outcome was a high-quality training product about visual merchandising adapted to the context of each importing Country and available in the language of each partner and in English through an e-learning tools. Thanks to the project, the following direct results were achieved: 1) increased professional skills about visual marketing in the textile sector of the above-mentioned regions; 2) contributed to spread a new professional profile in that regions (expert about visual merchandising for the textile sector); 3) increased the quality and accessibility of vocational trainig offer in the textile sector. At the same time, by improving professional skills, the project contributed to increase employability in the textile sector, helping in this way to reduce the effect produced by the economic crisis. The final beneficiaries of the project will be the workers of the textile sector involved in marketing and retail activities and unemployed persons with a previous experience in the textile sector, willing to reconvert their professional skills. Indirect beneficiaries were companies of the textile sectors, professional associations and public bodies interested about labour policies, that were involved in the project thanks to the dissemination and exploitation activities.