TIDE 4 is the continuity of The TIDE Experiment’s three previous actions supported by the European Commission’s Preparatory action and MEDIA. TIDE provides an adapted framework to facilitate quasi-simultaneous releases of European films on multiple platforms in different EU territories, using common material and marketing tools. As of today, the results have been significant with 47 releases for 9 films covering 15 territories. In addition to the Day-and-Date model, TIDE also experiments, since 2015, with Festival-to-Date releases, where films are simultaneously released in festivals and on VOD platforms. TIDE 4 has 5 main objectives: 1. Strengthen the experimentation of D&D releases in the most suitable markets. In 2016, we will primarily focus on 3 countries: Spain, Portugal and Italy, where local distributors are joining as co-beneficiaries of the action. However, each TIDE 4 release can include additional releases in other EU territories. 2. Develop the Festival-to-Date scheme, which enables to reach out to new types of audiences and films. 3. Continue to support each release with specific promotion and marketing actions adapted to the audience targeted both at local and transversal levels. 4. Continue the work of collecting and organizing data sharing systems with stakeholders in the European film industry. TIDE 4 will release 5 films managed by various actors of the European industry to set up valuable and efficient experimentations using transversal marketing methods across platforms and countries. This collaborative approach and the involved members’ expertise ensure continuous monitoring of the action and data collection. The TIDE experiment is a sustainable, collaborative, concrete and transparent answer for the European Film Industry that is longing for new digital forms of distribution, promotion and business models.