The project aims to improve SMEs productivity and competitiveness, strengthening cross-border cooperation among Tourism Industry Operators (TIOs), research/innovation institutions and public authorities on sustainable tourism through the development of an Internet social network named SONETTO. We adopt a wide definition of TIOs including professionals working in: Accommodation, Air or Surface Transport, Tourism Activities and services, Travel Agencies, Regional Tourism Organizations, Tourism Education-Human Resources and Cruising, Food & Beverage Services. The sub-objectives are: Internationalization of the SMEs. -Promotion of cross-border advanced new technologies. • Support of the move of Regional Tourism Industry towards e-commerce. • Improvement of the accessibility to networks and services through the web, enhancing the competitiveness of its economic systems through viral diffusion of SONETTO practices. • Preservation / management of the environment using Social and Participatory Media, in order to increase socio - cultural cohesion, raising awareness to issues of sustainable tourism. - Promotion of SMEs competitiveness and innovation, through the incorporation of research and innovation in the economic activities of TIOs, enhancing expansion of the use of information technology. • Improvement of accessibility of women and young people to the labor market and reduce gender discrimination.