The EU population is ageing. Old age is still associated with infirmity, frailty, or the need for care. We can, however, profit greatly from the competence, creativity and innovative capacity of older people. Project aim is to create conditions for engaging seniors thretened by social exclusion in lifelong learning and their social activation through elaboration of educational offer for organizations and institutions working in favor of seniors by December 2018. The following specific goals will contribute to achievement of the aim: 1. To reinforce cooperation and exchange of knowledge and good practices between partner organizations in the field of social activation of seniors through media education 2. To vary educational offer for seniors through providing organizations with complex educational programme comprising of various methods and tools: training, work-based learning through voluntary work in press office, informal learning through playing educational board game 3. to deliver educational materials related to training content and issues important for seniors in the form of educational magazine, created by seniors for seniors.4. Improve basic mathematical skills and economic knowledge necessary in everyday situations, ie. savings and rationalisation of expenditures, fundraising, presentation and negotiation skills through involving seniors in campaign Seniors Benefit Card 5. Education in basics of journalism, marketing, press law, shaping key language skills, assertiveness, fundrising in trainings and motivation to participation in social life through trainings and work in magazine6. Preparation adult edu organisations for implementation of SASME programme and partner institutions for the role of facilitators and promoters of the educational offer and trainers for other organisations. 7. Raise awareness in society on the issue of ageing and the role of seniors in building civic societey through the magazine and involving local entrepreneurs in suport of the elderly.The project proposes comprehensive dducational programme “Social Activation of Seniors through Media Education” [SASME] for implementation by organizations supporting Seniors, comprising of: - Training Programme (IO1) and education materials for seniors utilizing press magazine (IO3) and video knowledge pills (IO2) as a medium for educational content - Method of coordination of practical education by work in press office (European Senior Voice magazine) - handbook (IO5)- Realization of social campaign for practical education (voluntary work-based learning) and skills development.- A board-game based tool for both formal and informal education of seniors – follow-up tool strengthening knowledge and skills acquired during training (IO4)The most important activity is testing SASME programme. Under supervision of mentors from participaint organizations will take part in media training and then will set up a press office, where they will voluntreer in creation of educational magazine the European Senior Voice. They will also participate in social campaign counteracting economic discrimination of seniors, by engaging enterprises in the idea of Senior Benefit Card authorising to discounts. These activities will help to develop basic skills necessary in everyday life and activite them in the local community.The programme is a set of complementary activities strengthening traditional approach to teaching through training courses in the classroom. Combination of on-site trainings for seniors, learning by doing approach and edutainment.Innovative character of the project is reflected in: - Complex solution for organisations- Applying various training methods in one programme (trainee-centred learning, edutainment, experience-based learning etc.)- possibility to learn by experience through volunteering- joining education of seniors with awareness raising activities- engaging local communities in supporting seniors- preparation of organizations for the role of facilitators and promoters of SASME programme (multiplier effect).Project will be realized in partnership of experienced organizations from Poland, Germany, Romania, Lithuania. Activities are divided into seven WP, out of which WP1-WP5 are related to intellectual outputs and WP7(Dissemination and exploitation), WP6 (Management and Evaluation) are horizontal activities, implemented throught the project lifetime.SASME programme will be disseminated among other organisations working for seniors. Through achievement of the above mentioned goals by the end of December 2018 conditions for engaging seniors (thretened by social exclusion) in lifelong learning and for their social activation will be created and the main result of the project will be achieved on the project completion. Project will have impact on various target groups: organizations working for seniors, seniors themselves, local enterprises and local authorities and policy makers.