Shane the Chef is 52 x11' top quality CG animated series targeted at 4-6 year olds. The series is not a how-to-cook show, but a narratively-led entertainment show. Each episode follows the adventures of Shane, an ambitious, energetic young chef in a seaside town. He lives with his daughter, Izzy, who helps her father in the kitchen and also films him for her website & Youtube channel. Her video postings have made Shane quite the local celebrity!Shane's mission is to deliver the finest food made from the freshest ingredients using the latest and wildest kitchen gadgets, supplied to him by his best friend, JG the inventor. Shane's firm belief is that, when it comes to food, "fresh is best". The other characters also each have a passion for different types of food. And while each episode focuses firmly on Shane's high-energy adventures, the series' focus on food will introduce its audience to the concept of a healthy balanced diet and improve their food knowledge. This is key part of the series' offering. Surveys from the British Nutrition Foundation in both 2010 and in 2013 found an increasing proportion of children who were ignorant of where food comes from. In 2010 they found that more than 1 in 4 kids thought that bacon came from sheep. In 2013, 1 in 3 thought cheese came from plants. And it's not just in the UK - in an Australian survey, kids thought that cotton was an artificial man-made substance. In many of the developed countries, children are losing that connection between what they eat and knowing where it comes from. They think that it just comes from the supermarket, encased in plastic. By creating an entertainment series for pre-schoolers where they really engage with the characters, we feel the audience is more likely to take on board messages about healthy eating and a balanced life style. This is then more likely to influence their eating habits in later life and help the fight against obesity and diabetes.