Project in brief Mediterranean silversmithing and gemmology products are sold under prestigious brands with an aura of exclusivity, cutting-edge creativity and superior quality, including the best of Mediterranean craftsmanship. Intertwined with the heritage are unique craft skills which have been handed down through generations of families and small businesses. Throughout the Mediterranean area, artisan skills and local economies are threatened as business moves manufacturing out and into Asia. A lack of innovative schemes to valorise the know-how and experience of senior silversmiths and gemmologists has been identified together with the need to foster professionalism of younger generations. This will ensure that valuable skills are not left to disappear but remain strong and vital parts of the economy and cultural heritage of the Mediterranean area. PR.I.ME project aims at supporting the intergenerational learning and business transfer while assessing and filling in skill gaps. In addition, it figures to encourage cross-fertilisation between regional identities and culture by clustering talents at Mediterranean Basin level. Through this approach, PR.I.ME hopes to foster local development and move from cultural competition amongst businesses to cultural collaboration to make Mediterranean creativity in the silver/goldsmithing creativity more visible internationally. Specific objectives • To foster intergenerational learning within gold/silversmiths • To develop transferable mentoring schemes for intergenerational learning and transfer of core skills in the gold/silversmithing and gemmology sectors Expected Results: • Transferable mentoring schemes for intergenerational learning developed • Core skills in the silversmithing and gemmology sectors transferred • Tools for analysis of skills gaps and toolkit for implementing and evaluating mentoring schemes developed • Awareness of the challenges faced by family business increased