Since 1999 Euroregion Saule unites territoriesof Latvia, Lithuania and Russia with a totalpopulation of 900,000 inhabitants. Thecreation of the Euroregion Saule imageappears as one of the crucial factors forlong-term growth, because image is oneof the basic factors for successful regionalmarketing.The project develops and markets a positiveimage for the Euroregion Saule as anattractive place to live and work.The results of the project are: conferenceon regional marketing with focus on imagemaking; Saule marketing programme;promotion materials of Saule; promotionactivities of Saule; updated Saule virtualspace and increased human capacity ofEuroregion Saule for Euroregion officers.