This P2T 2.0 project transferred the innovation of the previously successful Passport to Trade Project (P2T) by:a) increasing the number of European countries covered by the existing P2T project website www.businessculture.org from 25 to 31 countries by b) augmenting the resource with social media guidesc) adding guidelines and training material on industrial placements for both SMEs and placement students d) increasing the number of languages in which the web site content is offered by 6 e) creating search & social media optimised website contentAimThe aim of this project was to transfer the innovation of the P2T project to 6 new countries, research the latest mobility needs of SMEs and placement students in 31 countries and develop multimedia on-line training material that helped in increasing European SME mobility & increased student mobility for work & study placements.