Operation Kino, a joint project of film festivals from Romania, Bosnia and Herzegovina, Bulgaria, Croatia and Lithuania, targets various groups with diverse demographic profiles from most culturally, politically and socially deprived regions of the participating territories.The selection of films (including at least 2 films from each other’s countries) will address both, general and potential art-house audiences in those cities, where cinema going is not common and where, by constant efforts, digitization might bring back the first-run screens and potential art-house screens.With a careful selection of films (diverse in terms of country of origin and language), as well as by reaching heterogeneous audiences ( in terms of social status, geographical position, access to culture), the Operation Kino aims to increase the cultural diversity and to strengthen the European dimension on both the big and the small screens.In cooperation with Reelport GmbH, OK is offered as a VoD service platform (world wide only B2B, locally business to consumer), with a diverse number of participating titles in each territory, but with a focus on European contents and those with smaller circulation potential. In order to make the most use of the features and the wide reach of the VoD, in terms of film education and better understanding, the access will offer free video content from festivals and their projects such as: workshops, lectures, Q&A sessions and interviews. The most important role in the promotion of its activities are having social media and media in general, who are aiming at reaching out to target groups, communities and new regions.The importance of the outreach of OK is proved by the increase of the number of audiences in each of the participating territories, as well as the raise of their interest in European content visible by the attendance of the screenings. It is of high importance to continue such alternative ways of distribution and film education.