The Second edition is an extension of the first edition of the 4.3 training course “NGOs Communication Camp”, implemented in June 2013 in Romania. Together with the first group of participants we’ve shaped a landscape of good practices in non-profit sector regarding branding, public relations and new media. Our new project will be implemented in Paulesti, Romania between September 1 - 8. During 8 days , 30 young people from 10 different countries from European Union and Turkey interested to extend their know-how regarding new media, internal communication and brand integrity building will exchange examples of good practices at European level. This training course will encourage the young leaders, volunteers and communication representatives of NGOs to experiment a 360 degree non-formal experience regarding backpack journalism but also to discover how to apply the simple Imagineering 5-step experience innovation model design, their unique value proposition, discover new ways to involve the target groups and to access the inner organizational value core and use this to create unique and authentic leverage in competition. The participants will develop their skills, knowledge and attitude regarding the topic of the project, SKAs that will help the youngsters in their personal and professional path. The activities will be based on non-formal education and self exploratory methods, but also brainstorming, role play, presentations and creative design workshops.