Ecocène, Sargantana and Le Scuderie del Peschio prepared this project with the aim of creating a long term partnership. Considering close and complementary values, the three partners’ objective was to work on the fields of youth and durable development. In a context of worldwide economic crisis, the local territories try to carry on their development and adaptation in order not to be isolated. In fact, the remote territories are particularly affected by these negative spirals : nowadays it remains very hard to live and develop one’s activities in this kind of areas. However, thanks to the European reform, we have noticed a real political interest towards the development of rural areas. Besides, with the climate changes, the affect of which are now undeniable, these territories will have to evince evolution. Our project, Mountain Territory Publicity, revolved around the concepts here-above referred. We wanted to demonstrate that there is a strong dynamism in these areas, not only economically and politically but also at the environmental level. Nevertheless, mountain areas are not enough attractive as places to live compared to urban areas. But local young people have a different vision. The mountains have invaluable assets and thanks to national and European policies, it is possible for them to consider building their life there. Considering the local needs and young people’s asserted will on previous project, the three associations have decided to highlight the mountains thanks to their connections of French and Spanish valleys joined by a pass. This link had to ensure a larger vision of the whole mountain range. These places were chosen because they represent a united population. It would be impossible to dissociate one valley from the other one. Thus 48 young Italian, Spanish and French people, mostly native of remote territories, participated to promote the mountain and its assets. Thanks to a video training and provided technical means (video recorder, computers…) the participants made an “advertisement” that values the local actors and the area as a place to live and not only a recreation activities place. We thought it was necessary, in order to boost commitment of the members, to use a proactive approach. With this aim, the experimental approach was used; in particular outdoor sports were a new way to experience the mountain. This will be our basis to create and develop the advertisement. Also, the creation of the advertisement was facilitated by debates on the role of Europe for these territories, environmental activities and meeting of the local actors. This artistic creation was carried out with a professional help who to gave participants a great deal of freedom.At the end of this project, a video clip was presented. The success of the project relies of involvement of the 3 organizations, participants’ commitment and participation level of local actors. Mountain Territory Publicity was a project built on a period of 8 months but will actually last longer thanks to the 3 structures’ partnership. The final creation is uploaded and shares on various communication sources. We aimed to show that Europe works for youth and remote territories. The advertisement will be used on different project and will eventually be revisited in future projects and/or new partnerships. This work is just the start of our wish to create a large network of structures sharing our values.