The project Lifelong learning and universities in practice (LLLUP) has been developed in order to explore the evolution of Master degrees in the context of the universities’ contribution to lifelong learning. The project will examine how universities are adjusting to new societal challenges, with the central goals of: gauging how universities are adjusting to lifelong learning, especially through their Master programmes; stimulating institutional and national discussion of key challenges in developing Master degrees and on universities’ contribution to lifelong learning; identifying issues which require particular attention; providing reliable information on universities contribution to lifelong learning to institutions, social partners, governments and other interested parties.