Creating a network of laboratories and national inspection bodies with experience and interest in developing a common strategy and the use of harmonized analytical techniques for controlling genetic traceability and labeling of seafood products that are sold in the AA regions and in the European markets. Achievements: • Traceability and Labelling of Seafood in Atlantic Area RegionsWithin the Labelfish project one of the objectives is the analysis of fish traceability and fish labelling in markets of the Atlantic region (Portugal, Spain, France, United Kingdom and Ireland). Traceability and Labelling of Seafood in Atlantic Area Regions is an overview of the current situation of seafood traceability and fish labelling in the countries of the Atlantic region. Information recorded includes the national and European legislation regulating the seafood chain, fish species identification methods in national legislation, identification of the stakeholders involved, traceability schemes used, transference of information and data elements between stakeholders and finally evaluation of bottlenecks for improved traceability.• Current Methods for Seafood Authenticity Testing in Europe: is there a need for Harmonisation?A recent publication authored by members of the Labelfish consortium is now available in the journal Food Control.Highlights of the paper include:• The first international survey of accredited food authenticity laboratories;• Significant differences in the methods used in authenticating seafood;• Significant differences in the main products monitored;• Lack of harmonisation and standardisation across the EU (despite common regulation); and• Widespread uptake of DNA-based methods, particularly sequencing.• Mass media influence and the regulation of illegal practices in the seafood marketA recent paper lead-authored by one of the Labelfish Consortium, Professor Stefano Mariani of the University of Salford, published in the journal Conservation Letters this month looks at the influence of media on illegal seafood practices. The paper (Mariani, S., Ellis, J., OReilly, A., Bréchon, A. L., Sacchi, C. and Miller, D. D. (2014), Mass media influence and the regulation of illegal practices in the seafood market. Link: Conservation Letters. doi: 10.1111/conl.12085) looks at the fallout of high levels of publicity on mis-labeling in the Irish seafood market. In particular the work reflects on the initial, longer-term impact on such illegal practices. Please find the abstract to this very interesting paper below.• Study Finds Ray Wings Sold to Consumers Include Vulnerable Species & Can be MislabelledA recent publication including researchers working in the Labelfish Consortium has found some very interesting about the various prevalences of different fish species sold under the umbrella term Ray Wings in the U.K. and Ireland. Available freely for download through the open-access journal PeerJ from https://peerj.com/articles/129/ please find the abstract below.More information can be found under: http://labelfish.eu/