‘Join the club!’ established a large network of community-based language clubs which aim to promote the learning of a language additional to one’s mother tongue by non-traditional means. The project’s main objectives were to increase language-learner autonomy and to raise language users’ awareness of cultural differences among various countries and nationalities. The project successfully started 40 language clubs in Germany, Spain, France, Latvia, Lithuania, Finland, Sweden and the United Kingdom, attracting people of all ages and occupations. Some clubs were open to the general public and some were aimed at certain sectors. These included clubs specifically run for senior citizens, unemployed teenagers, librarians, county council employees and teachers. Clubs also took place in a variety of formal and non-formal locations.