Description Interoperability of Interactive and Hybrid TV systems - An advanced scheme for future services and applications in a global environment.Situation todayParallel to the switchover from analogue to digital TV, various interactive digital TV systems evolved in various places of the world – some only recently, some already more than a decade ago. The driving idea behind them: to offer consumers additional features and new services. Already today, in many countries, the majority of TV sets sold are Connected TVs which have access to Internet-based services. However, these systems are built upon different approaches and technologies. Applications and add-on service for one platform will generally not work on other systems.Scope of GLOBAL ITVThe scope of this project is to develop an interoperability scheme for the co-existence of multiple interactivity and Connected TV solutions on different Digital TV platforms (such as ISDB-Tb, DVB-S/-T/-C and IPTV). This includes exchanging and using the same information as well as gaining access to the same content sources. We will create solutions to decrease the efforts for adapting services to multiple platforms and to ease access to a global market for all. Our goalThe ultimate aim is to lay the foundation for a global interoperable TV platform which covers integrated broadcast and broadband services. In this joint Brazilian-European endeavour, we will define and showcase a reliable migration path and a coexistence scenario towards a next-generation hybrid TV platform based on established standards.