IMPACT aims at the rapidly deployment across Europe of the FI-PPP Enablers related with Internet Mobile Content around specific FI-CONTENT areas facilitating to start-ups access to global markets, enabling worldwide connections with Global Corporations and access to global investors. IMPACT approach will consist in a 3 step process: (1) promotion of Specific&Generic Enablers related with mobile technologies in the Media Contents and coordination with other FI-PPP projects and stakeholders; (2) 3 Open Calls open to a wide range of start-ups (web-entrepreneurs and innovative SMEs) which will be conditioned by their commitment with the use of the promoted enablers; (3) Support Program implementation in three editions, composed of two phases each: (i) a 6 months acceleration program based on the existing initiatives currently managed by IMPACT partners with an associated renowned Mentors & Investors Community; (ii) an Extended Investment Phase, beyond the EC funding support, where the consortium will invite selected startups into their existing investment tracks.Specific mechanisms has been designed in order to maintain an effective coordination with other FI-PPP projects, which has been considered key for the project goals achievement and to avoid overlap funding among different programs to be implemented within this FI-PPP Phase 3.IMPACT consortium is composed of: (1) Buongiorno, a world class Global Corportaion in the mobile commerce ecosystem with its own acceleration program; (2) ISDI the world´s first "internet only" business school providing an internet business master's degree integrated with a full startup support ecosystem (incubation, acceleration & venturing); (3) the Super Angel Investor, Michael Kleindl, one of Europe's most renowned public figures in the Internet advertising sector; (4) TU, consultancy firm specialized in funding will provide valuable expertise in the management & monitoring of public funding Open Calls through on-line processes.