The main objective of the project is to establish a dynamic link between the department of Business administration in Kavala Institute of Technology, the South – West University Neofit Rilski and the business organizations of the cross-border area, with the intention of providing empirical evidence of which business strategies lead to success, within particular industries. This will be achieved by developing a web based platform, where business organizations will have access to a Profit Impact of Market Strategy (PIMS) database and to an on-line gap analysis of their innovation level. Expected Results: The implementation of the proposed project is expected to bring specific immediate results, some of which are described below. The implementation will lead to the establishment of a dynamic network among the participating companies and the academic organizations, which could help to exchange experience in strategic management and innovation, and to utilize potential synergies between the three partners. Companies will gain competitive advantage, resulting in profit and market share increase. New and highly innovative products and services will be introduced to the European Market, stimulating the local cross-border economy and improve the attractiveness of the cross-border area regarding new investments. The utilization of educational and technological institutes resources (educated and qualified staff, previous experience, sufficient infrastructure, etc.) will enhance business organizations position in the market adopting various marketing strategies.