INNOSHADE is concerned with an innovative, nanocomposite-based switchable light transmittance technology developed previously for small sized objects (eyewear). It constitutes a breakthrough in smart shading technology by overcoming common limitations of state-of-the-art electrochromic devices. INNOSHADE enables the low cost production of electrochromic shading appliances with lower energy consumption and faster response. The overall objective of the proposed project is to scale up and study the underlying nanotechnology-based processes from laboratory to pilot line production, with the major goal to explore and extend the application potential by creating interest in several prospective user groups across sectors. In three interrelated sub-projects dedicated to I. Ophthalmic lenses, II. Domestic appliances, and III. Aircraft and vehicle applications, procedures shall be implemented to establish pilot production lines for the individual device components as well as for their assembly to run-capable devices up to a size of 45 x 80 cm2 (automotive sunroof dimensions). Cost reduction will be accomplished via high through-put manufacturing methods such as continuous roll-to-roll processing to achievedemonstrators meeting essential market and consumer requirements. The work will be performed by a highly complementary, well-balanced consortium of 17 partners from seven member states, each one candidate and associate state, and one third country, representing the entire value chain. The proposed research closely addresses main S&T, socio-economic and policy objectives of the NMP work programme (integration of disciplines, transformation to knowledge-intensive industry, improvement of competitiveness, high added value products), shows clear environmental benefits and contributes to Sustainable Development. Strong industrial participation (5 SMEs, 4 large enterprises/multinational global players) reflects the high economic development perspectives of the project.