"Europe is the home of wine and the world´s leading producer. The quality wine producing is the basis of the economy of more than 2,4 millions of winegrowers that work in the vines that cover around 3,6 million hectares in Europe. In fact, the wine production represents the 5% of the value of agricultural output. But the fact is that the European wine SMEs are rapidly losing market share to dynamic and large wineproducers from the New World. Imports are increasing rapidly and exports are growing slowly. Over the centuries, the European oenology has accumulated numerous pragmatic acts, which, in fact, do not correspond to an actual point of view. To be competitive the SMEs participants know that further research is needed to optimize the fermentation variables and therefore to produce a more competitive wine focused on the current consumer taste. Only with this scientific approach done by the RTDs, the SMEs involved will be able to achieve their competitiveness in wine industry applying some of the newer advances in fermentation technology. The use of microencapsulated, autochthonous and selected starter cultures will allow the SMEs to control the whole fermentation process and a uniform production of the highest quality wine through successive processes and seasons. The strains will be isolated in the vineyards of the different European wine regions and selected with the direction of the SMEs who will choose the final strains in function of their influence on the organoleptic characteristics of the final wine and of their ability to conduct and to finish the alcoholic fermentation correctly. The development of this project will confirm the common effort that the European wine SMEs are making to defend the wine quality even over the interest of each wine region industry. This proposal is the perfect framework to defend the European wine common interest: the defence of the European wine diversity and personality against the globalization of the New world Wines."