Emerging art for emerging spacesEurope is the location of choice for artists who work for, in or with urban areas. By juxtaposing urban and natural landscapes, creating works involving local communities, using the city to make music, developing trails mixing a sensory approach and NTIC and more, artists looking to work out of the box are developing new artforms and relationships with audiences, creating a new public space within Europe.PlatformMembers work in cities and in natural landscapes alongside local citizens and communities, including those that are not regular visitors to conventional cultural venues. They reach 700,000 people every year through public events. After 10 years working together, IN SITU is organising itself into a platform around Lieux Publics (Marseille, France), in order to raise awareness of this sector across Europe. At opening, the platform includes 18 members from 13 countries in the European Union. In 3 years, it will include 30 members who together reach 1,000,000 people.“IN SITU Focus”Each member will present a “Focus” offering emerging European artists with dedicated communication materials and public and media events. These artists have already been identified, and they make up the IN SITU tribe, a catalogue of 150 European artists that will be enlarged each year by around thirty artists recognised for the quality and originality of their work and their connection with new audiences.StorytellingOur communication and brand strategy are designed as a story to be shared with the general public, mixing technological creativity with strong representation at big popular events.For and with artistsThe platform profiles around forty emerging European artists every year and involves them in other actions including: communication via NTIC linked to the artistic content of their creations; seminars between artists and art directors to explore new artforms; and artist contributions to storytelling or “ambassador missions” outsi