The definitional context of “Superfoods” refers to foods with very high nutritional value defined by their antioxidant capacity and their overall health benefits. This group of superfoods consists of goji berry, blueberry, black chokeberry, hippophae, spiroulina, aloe vera and many other foods. The project has created a training programme, an e-platform and an e-book on marketing of superfoods. The purpose of project outputs is to enhance the dissemination and transfer of knowledge and innovation in the specialized agriculture areas of the selected superfoods.To enable the attainment of the objectives set forward by the project the conceptual as well as empirical principles of Smart Specialisation (SS) have been adopted. The operationalisation of the conceptual principles and SS led to the exchange of knowledge and expertise in the selected regions represented by the consortium partners.The success of this initiative was based greatly on adopting the principles and standards of smart specialization. The implementation of the philosophy of smart specialisation led to the exchange of knowledge and expertise in selected regions, represented by the program’s proposed partners. The main objectives of the SmartFarmer programme were to highlight:a) The reasons for why the production and marketing of the superfoods is an alternative beneficial option for the bio-producers.b) The competitive advantages comparing to other bio-products.The SmartFarmer project aimed to improve the skills and competences of people in the agricultural sector by introducing a training programme in Cyprus, Greece, Latvia, Spain and Portugal while at the same time encouraging rural development in project countries in particular and Europe in general. The project was based on the transfer of the results of ProudFarmer project that was completed in 2010 and provided innovative results that were successfully integrated in formal training programmes in partner countries. The objectives of SmartFarmer included the analysis of the MTTM training programme and materials, their adaptation to the requirements of the target group and project countries; sharing experiences in smart farming practices training and development of new (e-)learning contents; testing and evaluation; dissemination of information about the project and project results and preparation of appropriate mechanisms/processes for their further exploitation.The project has been implemented by a consortium of 7 partners from 5 EU countries spanning from North to South of Europe (Cyprus, Spain, Latvia, Greece and Portugal). The consortium was comprised of education and training organisations, authorities responsible for rural development, thus allowing combining different views and experiences.