IFFR Live celebrates and expands the live festival experience of watching a film together, in the presence of the filmmaker and cast, through the use of new technologies and social media. It is a series of film events (minimum of 5) presented during the International Film Festival Rotterdam concentrated on 2-3 days. Each premiere is screened simultaneously at the festival, in at least 60 cinemas across Europe and on multiple established VOD platforms. Via a live streaming connection, the audiences on all platforms can join the interactive Q&A and ask questions via Twitter using #livecinema. A dashboard is made available in each cinema and all other platforms, which shows the live video stream from Rotterdam, the IFFR Live Twitter feed, the Instagram feed and more.Through IFFR Live a new model for the promotion and distribution of films is developed. It intensifies the festivals relationship with sales agents, exhibitors and VOD platforms to bring high quality artistic film to new audiences.IFFR Live was successfully launched in 2015. Main ambition is to extend the solid foundation laid during the first edition. By adding theatres within territories already participating (Spain, Poland, United Kingdom, Serbia, Slovenia, Italy, Bosnia-Herzegovina, Luxembourg and The Netherlands), and by targeting new additional territories such as France and Germany - with a large independent cinema audience which adds to the overall audience engagement. Important assets of the next edition are the development of a tailor-made release strategy for each film, concentrating the events in a shorter period to ease promotion, working with VOD platforms with an established subscription base and by keeping the framework flexible so new partners (other festivals, cultural institutions) can join the project at a later stage. Publicity generated through IFFR Live events, together with response from the audience, will be valuable in finding additional audiences within and outside of Europe.