The agri-food sector in Greece is among the largest production sectors, contributing 21% to the overall Greek economy, including 1,300 companies and creating 70,000 jobs. Greater participation in the food industry is dairy, baked goods and spices followed by wine and olive oil. One of the many necessary conditions that must be met for a product to be competitive in modern markets is marketing, and an indispensable tool of marketing is now the Branding. «Branding» as a term includes all the elements of the corporate identity of the product, the name and logo to the packaging. Its role is to communicate the character of the product not only to the other means offered by marketing (advertising), but at the same point of sale. Greek agricultural producers who want to forward points that differentiate their products in relation to competition, and be placed with claims in foreign markets, have much to gain from the use right and modern Branding to their products. The increase in visibility and competitiveness can be achieved by creating branded Greek agri-food (brands). In order to allow Greek producers and consumers to realize the responsibility and weight bearing when producing, marketing and / or consume products of the agricultural food industry, education is required. For this reason, the Agricultural Cooperative of Koulouras Kranea, taking into account the needs of promotional products, designed this mobility proposal in order to successfully meet the current challenges, every problem can turn into an opportunity to learn this holistic approach. The needs of the participants arising from: ? Uncertainty about the possibility of successful promotion of products produced and the viability of their profession ? Lack of knowledge on the methods of systematic promotion through the branding process ? No contact with relevant domestic or European cooperatives that operate these systems for their export and domestic activities ? Lack of integrated partnerships / networks to promote national audience ? Lack of export activity The program has some key objectives which are: ? Improve their knowledge regarding the branding and its advantages ? Sharing experiences , ideas and views on the ways of promoting ? Understanding the importance of applying branding system - contribution ? Education and training on branding and export activity ? Contact with the philosophy and the meaning of branding ? Contact with respective cooperatives in the host country who are implementing these systems for their export and domestic activities The outcomes expected from this proposal are: ? Development and modernization of primary and secondary production in ? Preservation of existing and creation of new jobs ? Contact the provided knowledge and skills of participants in the human workforce of the firm representing ? Strengthen confidence of participants for their manufactured products and the viability of the profession ? Promotion of food production and identity of the region and its emergence as a tourist and culinary destination ? View and promote local products in the region in the wider region , in Greece or in Europe ? Increase and improve production and boost exports. ? Containment of population in rural areas Thus training in the educational institution EUROMOBILITA in ITALY for 15 days is proposed, with the participation of 25 HR managers in order for participants to gain specific theoretical knowledge and develop skills through an internship in companies operating abroad with a view to improvement / enhancement of their income. The proposal has taken into account all the conditions laid down in the European Charter for Mobility.