The primary purpose of the project is to develop a model of cooperation between partners, based on social responsibility for cultural heritage. We want to revive and complete experiential knowledge of the elderly and prepare them for voluntary work in museums and museum collections. Furthermore, we want to enable museum workers, managers of museum collections to understand the scope and nature of organized volunteering of the elderly in the culture. Integrating cultural and tourist destinations in the programme area in the common cultural and tourist attractions on international markets. Expected Results: Within the project a 60-hour training programme with four modules will be prepared and carried out jointly with motivational workshops in five locations with the project partners. At least 60 volunteers will be qualified who will receive teaching materials. For caretakers of the cultural and natural heritage workshops will be carried out with all partners. One common Web site will be designed and 8000 copies of the multilingual heritage catalogue of the area will be printed. With all the project partners we will establish the contact points called Cult PRO. Partners and caretakers of the natural and cultural heritage will be presented at a joint public event in Šentjur. For the purposes of information and publicity press conferences, contact TV and radio shows will be held, printed and radio spots and articles in print media will be brought out.