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Football as a way of fostering social role models and intercultural dialogue
Start date: Sep 7, 2009,

Besides of being the most popular sport in the world football also serves as an effective way of creating social inclusion among youngsters combined with informal learning provisions. Two professional clubs in UK and Denmark - West Ham United and AC Horsens - both have launched successful initiatives in their communities, dominated by ethnic and social disintegration. With the purpose to share experiences and results they have established a cooperation that as one initial step involves the youngsters themselves in form of short exchanges. The target groups in the first exchange meeting are 11 young trainees from each club, all recruited directly from the streets in the local communities and in the middle of their training programmes to become future role models for their neighbourhood peers. Over 9 intensive working days in mid October the British trainees, together with two group leaders, visit their Danish 'colleagues'. One group leader and one trainee from UK participate in a preparatory meeting in Denmark beginning of September. The young trainees, in the age of 16-25 years, will be actively involved in planning the programme, in which each day will be a mix of indoor workshop sessions focusing on themes like intercultural dialogue, mentoring, pedagogy, teambuilding and training methodology - and outdoor practical events where the group makes projects in local schools and football clubs in local communities with ethnic and social exclusion. Main results will be a best practise portfolio, a video made by the trainees themselves, a promoting and a final leaflet and a massive press campaign. Re-visit of the Danish trainees to UK is expected to be in January 2010. Associated local partners in DK are elementary schools, Municipality of Horsens, Faculty of Education and Social Studies at VIA University College, football clubs, Sports College Horsens and others.
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