The Vikings had profound cultural effects on the societies they visited, transforming them as well as the Scandinavian homelands themselves. This project brings together a network of partners to broaden and develop the audience to Viking heritage and its sites across Europe. These partners are already members of the Destination Viking Association which will take forward the results of the project.The Follow the Vikings project is a multi-faceted project to promote, celebrate, transfer knowledge and skills and facilitate the exchange of tangible and intangible cultural material relating to the Viking World. The objective of the project is to make the transnational Viking heritage accessible and understandable to a world-wide audience.The project has several key components:1. Audience Development – through a variety of means including the use of new technologies (e.g. social media, mobile applications, website)2. Building Competence in Business Models - through sharing best-practice throughout the project and expert advice at a seminar on business development3. Strengthening the International Network - build a wider network among professionals and institutions working with the dissemination of Viking heritage, by investigating the ways of presenting Viking heritage to the public to create a better visitor experience4. International Touring Event - Promote interest in Viking heritage and heritage tourism by organising a travelling group of Viking actors and artists to Viking markets and similar events throughout Europe.The project will create a large and lasting network among cultural actors involved in the preservation, presentation and marketing of Viking heritage throughout Europe and further afield. The project will also support an intensified exchange of knowledge and experience between these actors, as well as supporting the creation of joint transnational presentations and products on Viking legacy.