We think there is a room for European services, but because EU content awareness is by far lower than US studios content, we consider editorial approach as a key element of success.FilmoTV was the first EU cinema on demand service proposing both TVOD and SVOD.The service was originally built upon 3 main fundamentals:- an original subscription offer: to date we propose +500 movies available at any time arranged through 7 thematic channels- a focus on EU cinema: unlike many other services, we kept providing different and larger exposure to EU movies- a strong editorial line: our editorial treatment is quite unique and is based on a selective approach, production of massive editorial contents and original programming.Over the years and thanks to Media helps, we’ve been consolidating the service and extending its distribution while remaining true to our initial ambition:- we participated in developing SVOD in France and Europe and succeeded in becoming in 6 years a French leading SVOD service - we remain pioneer in multiscreen distribution with state-of-the-art interfaces and many innovative technical assets.In 2015, the market will become more competitive with powerful US players that will impact the EU audiovisual market in many ways and are likely to depreciate and marginalize EU cinema. In this new landscape, FilmoTV intend to keep playing a significant role. Major stakes are:- Remain a window for European Cinema and sthrenghen our editorial positioning, i.e enhance our strategy to acquire, expose and promote EU films & massive content production.- Pursue our support to new digital distribution strategy with European partners (TIDE...) and boost innovative marketing activities to develop the audience.- Strengthen multiscreen distribution by consolidating and extending our presence across all channels with innovative interfaces. - Initiate local EU projects in cooperation with Wild Bunch subsidiaries to move towards a more global European model.