The overall objective of the European Week of Sports in Latvia (EWoS Latvia) is to encourage Latvia’s inhabitants to strive to meet the average activity levels as set out by the World Health Organisation (WHO) for kids, adults and seniors. The week will be taking place from 17 to 23 September 2016 in the whole territory of Latvia.To add a playfully motivating touch, a joint national challenge will be launched during EWoS Latvia 2016 and continued in the coming years – to spend a certain amount of hours and burn a certain amount of calories in physical exercise. The target will be set based on the WHO guidelines.EWoS Latvia 2016 will be kicked off with an Opening event on 17 September, comprising an opening ceremony in the centre of Riga with participation of the President of Latvia and EWoS Latvia 2016 ambassadors. The event will also include an interactive “Be Active EXPO” of Latvia’s sports with a possibility for the general public to see and try them out.During the week numerous sports events will be organised in cooperation with geographic and thematic partners such as the network of six Olympic Centres across Latvia, Latvian Association of Local and Regional Governments representing a network of sports coordinators in 119 municipalities in Latvia, sports federations, schools, fitness centres, etc. The finish of the EWoS Latvia 2016 will be marked with a Closing event scheduled for 23 September. It will be organised in cooperation with the Latvian Olympic Committee where a single set of exercises will be executed simultaneously in Riga and the whole Latvia in kindergartens, schools, workplaces, sports and fitness clubs, outdoors and maybe even in the public transport.The total estimated number of participants in the events of EWoS Latvia 2016 is 150.000 persons. Thus, the sports activities will be accompanied by an extensive information campaign that will started in summer and continue after completion of the week.