The 13th Dutch National Sports Week, as part of the European Week of Sports, will take place from 17 to 24 September in 2016. The National Sports Week in the Netherlands is a national sporting event which turns the spotlight to sports for a week, showing just how healthy and more importantly, how much fun it can be to take part in sports. This week has been organized by NOC*NSF for the past twelve years with the intention of acquainting more people with a sport which suits them and then guiding them towards their local sports club or local sports initiative. Organizing the National Sports Week is one of the initiatives of NOC*NSF which enhances the positive contribution sports make to people and society. We contribute to the ambition of NOC*NSF Unit Sports Participation to increase the sports participation in the Netherlands from 65% to 75%. This means one million extra citizens to ‘BeActive’. This challenge links closely with the objective of the European Week of Sports to raise awareness and promote participation in sports and physical activity.Outputs, results and impact of the 13th Dutch National Sports Week:- Local Sports Weeks in 200 municipalities- Participation of 35 Sports Federations- 9000 organized sports activities- 1.000.000 Dutch participants during the week- Team of ambassadors (celebrities) promoting this week- The theme of this week ‘Join me and follow me to my sports club’ with special attention for people with a disability and youth in the age 13-18 will be used in communication and throughout activities.- Media campaign around the central theme of the week- 30% awareness of the Dutch citizens about this week- Media coverage at National level- Successful opening event in the municipality of Utrecht- Toolkits for municpalities, Sports Federations and sports clubs to support them in organizing activities- Social Media as part of communication strategie including a vlogger who will weekly sent out vlogs