The folk heritage of peoples constituting Europe is extremely rich and close by theme, characters, narrative style and it is not difficult to find there suggestions and elements of common reflection. One of the most interesting elements of this common heritage is repreasented by the articulated "world of fairy tales." The fairy tale is a story coming from the past. It speaks of ancient times, and so maintains all the charm of the elsewhere, but also sets elementary paths of existence involving all mankind. The "Fabula Loci" project is aimed to the formation of an european consciousness developping creativity and increasesing the operational activities of the group of partners to spread the knowledge of territories and history, to improve collaboration and civic responsibility, to provide support for the development of innovative programs and valorise the european intangible cultural heritage. The project intends to exchange experiences and best practices engaging the network of municipalities, city museums, universities, cultural organizations of local authorities in field of promoting knowledge on common history illustrated in folk tales as cultural heritage. Development of methodology to motivate a whole spectrum of participants. The bottom up strategy will be applied encouraging citizens to handle themselves intercultural cooperation with understanding and enjoyment of the values, rights and opportunities created by the EU.