In view of reducing the ecological footprint of machines and vehicles, effective and efficient analysis techniques and adequate measurement technologies are required to produce world-leading products with a high energy-efficiency, without compromising functionality/safety/performance/etc. Combined with the increasing trend towards virtual design and prototyping, to reduce costs and development times, this need for designing ‘green’ products creates an urgent industrial need for robust and volatile simulation and experimental validation methodologies in machine and vehicle product design.Since nowadays products become more and more multi-disciplinary by the constantly increasing integration of added functionality and product intelligence (i.e. mechanical systems work together with electronic systems, linked through control schemes which are steered using embedded software, etc.) and since energy is a global design attribute which is influenced by all disciplines, the development of energy analysis methodologies, both numerical and experimental, requires an integrated research strategy.This EMVeM ITN brings together research and industrial partners who will collectively train early stage researchers, drawing together skills and expertise in a range of different technical approaches. The industrial partners put forward specific applications, behind which are generic difficulties associated with energy efficiency analysis. The academic and research centre partners bring a diverse range of potential research approaches and the capability of research training, provision of courses and dissemination and outreach to the wider community. Together the consortium can develop and promote research, knowledge and application of energy efficiency management analysis within EU industry and towards the general public.