In the last 10 years, social media through the internet has grown from a minor tool of interpersonal communication to one of the leading players in mass communication. Advertising in social networks like MSN, Facebook, Hyves etc., has become very effective because of the possibility to precisely measure and reach the necessary audience. Social media is perfect for low-cost marketing! We want to improve non-profit organization's usage of this tool in dissemination and exploitation of Youth in Action project results.The main goals of the project are to:" Increase the visibility of Youth in Action projects by increasing the usage of electronic media in dissemination and exploitation of project results;" Train the participants on usage of social media, providing them with information on how the social networks work, increasing skill level by practical exercises and sharing best practices;" Develop a toolkit with strategies for spreading information on the internet, specifically focused for organization working with Youth in Action projects;" To share the knowledge of social network specific to different regions of the European Union member states, East Europe and the Caucasus countries;