The MY Wear project will develop a new generation of customised, green, safe, healthy and smart work wear and sport wear products for elderly, obese, diabetics and disabled. Therefore a specific reference framework will be set up based on an innovative data integration platform gathering consumers data, during both products orders and usage, for customisation and extended services providing comfort, safety and health related functionalities to the addressed target groups. Moreover, high tech solutions for the production processes of both smart textiles and customised footwear will be developed in the MY Wear project. Particularly a textile intrinsic communication layer will be designed and developed to provide garments and shoes sensing and monitoring capabilities. Furthermore, adaptive footwear production processes will be developed, based on advanced CAD-CAM tools and flexible robot cells and sole injection solutions, for the manufacturing of personalised shoes. New high performing and recyclable components for safe and healthy sport and work wear will be developed, as well as LCA and eco-design tools for the development of green consumer products.