Global labour markets are in constant change in response to emerging mega trends like ageing societies and rapid urbanisation. We are witnessing the replacement of traditional occupations by creative communities whose raw material is their ability to address those challenges, imagine new solutions and innovate. A major role in this change is played by the creative industries (CI) defined as “industries that origin in individual creativity and talent and which have a potential for wealth and job creation through the generation and exploitation of IP”. The CI are one of the most dynamic sectors in Europe (representing 3.3% of EU economy, and 3% of employment), but in Israel are characterized by a small market, with few employment possibilities and a need to compete globally.CLEVER aspires to be the catalyst of change in HE and vocational training for creative professions as well as the entire creative economy eco-system. This will be done by ensuring that graduates in creative disciplines are fitted with updated leadership and entrepreneurship capacities and skills that enable them to maintain life-long portfolio careers and to enhance 21st century creative economies.CLEVER will:• Develop a Creative Leadership & Entrepreneurship strategic plan for each participating Israeli HEI to serve as a roadmap for short and long-term implementation, including: curricula updates, new academic and LLL modules and business models.• Develop new teaching capacities and methods in the Israeli HEIs aligned to creative leadership modules• Pilot of academic and LLL educational modules To start a change through the entire Israeli eco-system CLEVER will develop:• Benchmarking report between the Israeli and EU creative economy practices• Creative Israel 2020 Whitepaper policy recommendationWith these outcomes CLEVER encompass all stakeholders in the creative economy thus ensuring impact, exploitation and dissemination of results beyond the project's lifetime.