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Common Economical Promotion of French, Spanish and Portuguese Regions in North America (EURATLANTIC)
Start date: Dec 31, 2004, End date: Jul 31, 2008 PROJECT FINISHED

Le projet vise à mettre en œuvre un projet de promotion économique commune des régions espagnoles, françaises et portugaises. Par le biais de cette promotion économique commune, les régions partenaires mettront en place une stratégie alternative de désenclavement de ces régions littorales périphériques et d’intégration économique de cet espace dans la dynamique communautaire et mondiale. Les actions à mener seront :- Etudes (trois) de recensement de l’offre territoriale de l’espace Euratlantic dans les secteurs IAA (industries agroalimentaires), automobile et aéronautique. - Organisation du séminaire de lancement : mobilisation de l’ensemble des acteurs, des réseaux existants et notamment des entreprises ou structures de développement qui ont déjà des actions et/ou des présences en Amérique du Nord. Seront conviés quelques investisseurs américains et canadiens.- Création d’un outil de promotion pour participer aux salons valorisant les atouts du territoire (plaquette) et adoption d’un logo ou label.- Création d’un site Internet Euratlantic et des bases de données liées.- Réalisation d’un plan de communication, organisation d’une conférence de presse, organisation d’un séminaire dans chaque pays partenaire, afin de promouvoir le territoire, la notoriété.- Création d’un stand de promotion/prospection pour participer à des salons (SIAL Montreal, 2005). Achievements: - A common strategy has been set up, including an inventory of the available offers in the "EURATLANTIC" area in the IAA and automobile sectors (extensions to include the aeronautics industry): Definition of the communication plan (style guide for the 5 transversal leaflets for each sector), a stand for trade fairs and exhibitions, project evaluation. - Tools for promotion and prospecting, such as a kit and promotional display (promotional activities, a communication tool and dialogue platform), creation of a website: www.euratlantic.org, 3 newsletters, an extranet platform, 4 press releases, publication of 3 articles and advertising inserts in specialised journals (Presentation of the "EURATLANTIC" project), 5 email campaigns (more than 24,000 emails), 5,367 brochures disseminated in English, - Activities for promotion and prospecting (communication and promotion of the region to improve its reputation and to identify prospects and projects): Participation in 7 exhibitions and 5 roadshows and prospecting campaigns, creation of press articles, of email campaigns for exhibitions, over 1,000 contacts, 140 newsletter subscriptions, 22 personalised appointments at the roadshows in Montreal and Chicago, 43 contacts made with companies in North America.