Overall objective:To positively influence the tourism market to increase the number of visitors to the border area through the establishment of an unofficial international tourism cluster and the implementation of partnershipbased development projects that will serve the future development of the tourist product of the area.Specific objectives:1. To develop a cooperation platform for the individual project partners and local stakeholders within the tourism area of the border region2. To elaborate a joint tourism destination strategy and action plan to be further implemented on the local level by individual project partners3. To create a joint promotion and marketing study including branding and image for the development of tourism and on its basis develop a training programme for identified local stakeholders4. To initiate the establishment of an unofficial cross-border tourism cluster by the tourism destinations identified in the strategy Supporting activities:S1: Project administration and implementationS2: Project publicityMain activities:1. Cooperation platform development within the tourism area of the border region2. Joint tourism destination strategy and action plan elaboration3. Joint promotion and marketing study elaboration4. Training programme development and implementation5. International conference focused on innovations in tourism destinations development6. Interactive Cross-border web platform development focused on sustainability of the established cooperation platform Expected Results: Supporting results:1. Successfully implemented cross-border project focused on tourism development in the border area2. Target groups, stakeholders and general public are aware of the project outputs through efficient project publicityMain results:1. Developed tourism cooperation platforms at the individual partners level2. Efficient implementation of the developed tourism destination management strategy and its action plan on the individual partners local level3. Innovative methods of realizing regional marketing and promotion within and outside the eligible region4. Tourism actors able to implement the developed promotion and marketing study5. Tourism actors informed about the innovations in tourism and the project outputs are visible on national levels of the participating countries6. Interactive cross-border web platform to monitor and evaluate project sustainability used by the tourism operators on international level