Project deals with competencies which are of strategic importance to companies and how to retain/multiply them if companies want to remain competitive in the market. Consequently it adresses the "owners" of specialied knowledge/skills - employees possesing that specialized knowledge. Challenge arises when these employees start to leave and the company loses strategic knowledge and skills that are hard to replace and could lead to loosing the market position. Especially challenging is outflow of competences of employees over 50 years who have accumulated knowledge and skills, needed for a certain job position, for a long time and when they leave, they take this set of competencies with them. Project Career Plan 50+ will offer possible solutions (products/tools/methodologies) to resolve the described situation. To be successfull three parties are collaborating: companies from automotive industry (employers), employees and educational entities (universities, educational companies). With the project Career Plan 50+ we will develop an efficient communication and motivational tool Career Plan for Employees over 50 years old that will efficiently stop the outflow of knowledge, skills, competencies and talents from automotive companies.