Bringing Revitalisation and Nurturing Development (BRAND)
Bringing Revitalisation and Nurturing Development
(BRAND)
Start date: Sep 30, 2009,
End date: Sep 29, 2012
PROJECT
FINISHED
The BRAND project is aimed at producing a methodology by which communities can be engaged with re-branding their towns. A successful methodology will be constructed, allowing for a Toolkit. This in turn will secure a fruitful exercise of town re-branding for each of the four towns, boosting competition, image and community wellbeing. Objectives The four objectives are:1. Identifying and developing the brand of each town2. Establishing a sustainable cross-border model for urban re-branding (development of a toolkit)3. Developing a community understanding of the need for sustainable development4. Devising new research and consultation processes
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