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Make it accessible! - Promote barrier-free travelling for senior citizens and people with handicaps through innovative marketing strategies based on awareness of specific requirements, needs and active interest in social inclusion

Start date: Oct 1, 2009,

Mainly dominated by SMEs, the tourism sector is very important to the European economy and barrier-free travelling is an important topic of the European tourism policy. In the EU, about 37 million people are disabled But enhancing accessibility is not only about disabled people but also about the ageing population. Altogether, around 120 million disabled or senior citizens in Europe would welcome ...
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