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Artist-to-Business-to-Business-to-Consumer Audio Branding System (ABC DJ)
Start date: Jan 1, 2016, End date: Dec 31, 2018,
The current European market for audio branding services is lopsided, both in economic terms as well as in aspects of cultural identity. In the slipstream of big U.S. companies like McDonald's, North American providers have captured the European (and worldwide) market for instore music and have held a strong position ever since. Today the worldwide market is effectively monopolised by two 'big play ...
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