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In the last 10 years, EU beef production has declined nearly 15% due to decreased consumer demand because of animal disease issues. As the concern about food poisoning is growing among consumers and Food Standard and safety agencies, the food industry is called to bring in changes. On the other hand, current consume by and best before dates are confusing for consumers. A recent survey indicates th ...

Meat tenderness has long being recognized as the most important attribute of meat, greatly influencing consumer acceptability. After meat slaughtering, shortening of the muscle protein fibers causes the meat to become tough (“rigor mortis”). For meat to become enough tender to be sold to the final consumer, it has to be under chilling storage for a period ,between 7-90 days, resulting in high meat ...