The importance of ‘writing and reading’ in a lifelong learning/training action (from basic skills of expression to creative writing) is in the ‘core business’ of many education and culture projects (WRITERS IN SCHOOL SCHEME, MORE ART!, LITTERATURNET, PROMOTION OF READING, EUROLITERATUR, BABEL WEB ANTHOLOGY- see "Réalisation d'une étude relative à l'inventaire des meilleures pratiques liant la culture et l'éducation dans les états membres, les pays candidats et les pays EEE" - Contrat n° 2004 - 1528/001-001 CLT-CA31). At the same time professions and skills of the book/publishing industry are among the most valuable competences of European cultural industries (see Europe and the Book - Advocacy report of the Federation of European Publishers in favour of European programmes for books) .Project aims to: a) develop initiatives to increase awareness, in the various segments of the education-training, about the importance of writing and reading/the book as instruments/media of cultural growth for people and also as professional tools in job fields (i.e: the publishing sector in his creative-intellectual profiles and technical-vocational opportunities); b) cooperate to the strengthening of national and transnational networks for the implementation of culture ‘learning region’ in ‘book/publishing’ sector emphatizing skills and competences of ‘writing/reading’ and ‘book and publishing’. The specific objectives are: a) identification of core competencies in the 'book-publishing' / ‘writing/reading’ fields ; b) lifelong strengthening of of writing (particularly 'creative') and reading, taking into account multimedia, electronic book) and the multicultural European context; c) the implementation of a network involving education-training institutions, creative and cultural industries in a ‘learning region’ approach (i.d.: starting from experiences and models of ‘literary parks’); d) improvement of school-work alternance, work experiences, stages in the 'book and publishing'