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Wrap! Must see European cinema for Young People. YEAR 3 2016-2017
Start date: Sep 1, 2016, End date: Aug 31, 2017 PROJECT  FINISHED 

The main objective of the Wrap! project is to build a catalogue of European films for children, with accompanying educational materials, and to facilitate educational distribution to reach young audiences with these films and learning materials and develop them further. The more we help nurture an appreciation and taste for European films from an early age by providing new and different European children’s films, the more we will be able to help develop a new generation of audiences. We will loose audiences in the near future if we remain in a non pro-active mode neglecting an outreach towards European children with EU content. In this application the activities of Year 3 of the project are described. It will be the roll out of the 22 films acquired in year 1+2 for established and a new partner and the acquisition of another 10-12 new films for the catalogue. Local relationships with the cinemas, festivals and schools are extended and strengthened in Year 3. Awareness of the importance of film literacy was raised in Year 1 and 2. Partners also have to establish their partners for the roll-out and our findings are that these parners are not always stable yet and some step in and out. In Year 3, the most important steps are to distribute the films acquired in Year 2, to buy new films for the catalogue, twelve titles – which will amount to at least 24 different language versions of these films (with all the acquisition, print and film materials, dubbing and subtitling implications). And also, to write, translate, and expand the learning materials, to make them accessible, and last but not least to organise teacher trainings with the films acquired in Year 1+2. This is a training to implement the educational material on the national level of each partner/country. Besides that, Cinekid is looking into ways on how to partner/collaborate with online platforms, which makes the accessibility easier.
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