Walk This Way (WtW) federates European companies looking to address the challenges of the digital era by coordinating experimentations on new economic models for digital films distribution. More specifically, WtW manages the pan-European release of a large catalogue of films on the most prominent VOD platforms in Europe. For this second edition, WtW combines the VOD expertise of the digital distributor Under The Milky Way with the marketing skills of The Film Agency to release a varied selection of 50 European films in partnership with leading EU Film companies, either directly or under the Europa International banner such as Autlook Filmsales (at), Beta films (de), Memento films (fr), The Yellow Affair (fi), Celluloid Dreams (fr) and New Europe film sales (pl). The action is structured in 3 parts: 1/ Aggregate a diversified slate of films and assemble attractive packages in terms of countries/languages and relevant editorial lines. 2/ Present this offer, technically prepared (including the production of numerous requested subtitles), to the leading pan-European platforms such as iTunes, Amazon and Google Play, as well as local platforms such as Flimmit or Filmin to maximize exposure, coverage, availability and reach European audiences. 3/ Develop and coordinate digital marketing and promotion campaigns to generate sales, both on a territory-by-territory basis and on a transversal level. The WtW action is a collaborative, concrete, and transparent answer for European right holders to benefit from the new digital forms of distribution. It allows for ongoing experimentations and develops sustainable innovative business models to support the EU film industry’s competitiveness. We are convinced that digital distribution represents a unique opportunity for the European film industry to go beyond frontiers and meet the Digital Single Market objectives like providing the EU audience with “More choice with greater access to content, goods and services from EU countries”.