Recent scientific evidence suggests that the role of media in shaping consumer behavior of young people in modern societies is of prime importance. Moreover, educational programs focusing on consumer awareness and behavior are only partly included or, in some cases, completed excluded from school curricula in Europe. At the same time, only few school-teachers are trained to provide their pupils with knowledge and skills in order to help them become:- Rational product consumers- Informed service users, and- Informed consumers of energy, water and other natural resources.Adopting positive consumer behavior can be beneficial to both the individual and the society as a whole on a global scale. Additionally, sensitized and informed teachers can help their pupils and future citizens to develop positive consumer attitudes and behaviors. The present project may therefore contribute significantly to a better understanding of the role of education and ICT in the development of positive consumer behavior among school-aged children and thus fill this gap of knowledge. In this context, the actions that will be developed and the subjects that will be taught will be selected in accordance to the pertinent European legislation on consumer rights.The project aims to support the initial and continuous training of teachers, including trainee teachers, and to promote the acquisition of key competencies through their training in:- Learning to learn, and- Social and civil competency.By developing an innovative didactic material which will be based on ICT applications and traditional teaching methodologies (content, services, pedagogues and practices), the project aims to train teachers and pupils on how to be rational consumers in modern society. It will thus, enable students to develop key competencies concerning the consumption of food and other products, energy and natural resources.