The training course for public relations and image management aims at developing the quality of youth activities and capabilities of civil society organizations in the youth field for fighting poverty and social exclusion with giving opportunity to the participants for acquiring skills for further self-employment in the PR sector. This training course aims at improvement of the participant's competences, knowledge, skills and attitudes to higher quality practice in the youth field regarding working with socially excluded groups. The main project objective is to develop an understanding of the nature of PR and the role of practitioners when they are coming from socially excluded groups , to recognize the key areas of PR involvement as a tool for self-promotion and promotion of organizations activities, and to make familiar the basic concepts and principles of PR. The project aims at training NGO employées and project managers how to build and maintain positive and cooperative relationship with the public and also how to create a positive environment using PR methods to promote solutions for social inclusion of marginalized groups. The training course would help the participants to develop skills through non-formal learning methods in forms of games and real-life situations and examples, problem-solving games to acquire the following skills: critical analysis, media analysis, essay writing, referencing, blogging as a tool for self-promotion that can be used for promotion of socially excluded groups, team work, presentation skills, ethical judgement, formulation of PR plan and time management.The training course would take place in the city of Struga form 1sl to 9th of April 2011 with 38participants from 14 countries: Macedonia, Georgia, Serbia, Bosnia and Herzegovina, Armenia,Estonia, Romania, Latvia, Italy, Albania, Malta, Poland, Croatia, Germany and Malta.