The implementation of Corporate Social Responsibility (CSR) is a quality feature that allows even small and medium-sized enterprises to meet future market requirements and enhance their competitiveness. The European policy increasingly encourages the tourism sector to conduct measures of social responsibility. Apart from an appropriate corporate culture and a management system this requires highly qualified and motivated employees for the CSR-innovation process. TRAIN-TO-CHANGE acted in line with the challenges of the European labour market identified by the European Commission ("New Skills for New Jobs"): relevant CSR management skills were taught through part-time and vocational training. Through the transfer of an existing training system 112 employees were qualified as CSR managers and trainers in the partner countries in the second project year. In the course of the training some CSR managers prepared a sustainability report. This was done at the workplace which also involved the employers and created added value for them. With TRAIN-TO-CHANGE a European training concept of vocational education and training was created, incorporating the highly topical issue of Corporate Social Responsibility in tourism and providing sector-specific skills.