On the one hand the representation of inerest organisations get constantly a feedback from the entrepreneurs, that they urge to establish a trademark with positive values in order to counteract the well-know black lists. With the help of this kind of trademark the negative entreprenerial behaviours and attitudes could be changed. On the other hand the consumers also indicated toward the authorities and civil organisations, the need of establishing a trademar, which helps them to select the place of shopping, and makes them sure, that behind this trademark such a merchant, entrepreneur, service provider exists, who represents positive values on both sides of the entrepreneurs and the consumers. Along the border of Hungary and Slovakia the trade and the service industry became lively, so the same trademark, as a kind of guarantee of the quality on both sides of the border wolud help this process even more. Achievements: According to the current regional economic data, international trade between Hungary and Slovakia is growing from year to year. As a consequence, there is a significant demand for an official trademark which guarantees the quality in cross border relations as well. To compensate for the increasing awareness of company blacklists in the business sector, advocacy organizations decided to create a positive value carrying trademark which can change the negative behaviour in business operations, and also helps customers to choose reliable providers, goods and services. The main achievement of the project was the creation of an official trademark which can be easily identified and means quality in the border area. The partners created a working trademark system with a certification system, publicity elements, professional selection and the Fair Trader – Fair Service title.